paul smith Many people find it really hard to write for business and marketing purposes about themselves and/or their product or service - much harder than it is to write about someone or something else. If that sounds familiar, read on; in this article a professional business writer shares her top tips on how to write about yourself and what you do, efficiently and effectively.1. Before you do anything else group of individuals with a common interest that have specific wants and needs. Individuals in a niche market may also have a common problem that needs a solution.Creating a mini-course is similar to creating an ebook but on a smaller scale. You need to select a "killer" topic that is of interest to your niche market and satisfies a want or need or solves a problem.There is an unlimited amount of information that can be used in a mini-course. The key is to know what information to use. What information do most people want? Individuals look for informational products that satisfy their most important wants or needs. This includes information on: how to do something, money, time, work, health, seome too.In a freelance career, you make many side trips.Sometimes I feel as if this year's Academy Award-nominated films (which depress me because I'm not nominated or even writer of a film that I could cheerfully say got snub like you, but...' Replace it with 'and' to make both sides of your sentence true: 'I like you and...'2. Try. Saying you'll 'try' to do something reveals a lack of commitment and causes others to misle as they have introduced themselves. Unless theyâve offered up a nickname, do not take it upon yourself to change âDavidâ to âDave.â If itâs a difficult name, repeat it until you get it right. Then, throughout the conversation, and in all future conveNo38. You can't39. Should40. If I were you41. What you need to do is42. You're supposed to43. You ought to44. You must45. You're not listening46. You'Step back from your speech, after writing it, and ask yourself if you use words that a child will understand.We also want vivid words, words that fire up our imagination, that paint new images on the canvases of readers' minds. Descriptive words that convey action and emotion, words that drive ideas into our heato cut the talks short if asked. Be in control. Leave time for Q&A.11. Use an evaluation form. This will provide you with feedback and confirm your value to the participant. Ask what they liked most and what they liked least about your prers focused on the reader instead of themselves? Would people making in-house presentations get better responses by building their pitches on the needs or aspirations of the audience? I think so. The experience in sales has shown, overwhelmingly, that benefits outsell features (features being the characteristics of the produc. It influences my day, my experience with others, and removes stress in big ways. For Americans, stress is 50% of the reasons why we die before the age of 65, according to the Center for Disease and Prevention. Changing my habit of using journaling in the present moment has added blissfulness to my life. I am sure it will do the same for yours. Try this exercise for a week; I know you will be as solid as I've been.(C) Copyright 2005, Catherine Franz. paul smith Impro-versation: Improvising in Conversation